Why Valentine's Day Is A Good Occasion To Sell Personalized Products?
Valentine’s Day is approaching closer, so today let’s not talk about all the boring theories.
Valentine's is definitely considered as one of the biggest events of the year for print on demand business.
Because not simply it represents the symbol of love, it’s also a good chance for merchants to sell goods with theme. This includes print-on-demand merchants for certain. I mean, who can resist a printing design made for their loved ones?
Valentine's Day - Consumer insights
In fact, according to Savvy - a shopper marketing agency, only 38% of customers said they were actually planning on getting involved in Valentine’s Day celebrations. However, those who do celebrate the occasion go all out, with a third of those involved intending to spend more by trading up to pricier products.
Also according to the National Retail Federation, while the number of people who celebrate the holiday is going down, spending is actually going up. Think with Google also published that the number of searches for Valentine's Day, has risen right after Christmas ended.
What can you sell?
We used to think that this day, only chocolate and luxury goods can increase their sales. But you may have missed an important point, not everyone can actually afford luxury goods and definitely not the entire world love chocolate that much.
For print-on-demand, personalized products are assuredly a good choice for Valentine’s gifts. Imagine if your lover gives you a gift on Valentine’s with your name and his or her name on it, also a figure of you two. Would that be even more romantic?
Offer upsell combo
During this special event, it would be best if you can combine your Valentine collection with some promotion offers.
You can allow your customers to purchase as a combo, or buy 1 get 1 free would also help you to boost major sales. The idea is to encourage people to purchase your product as a couple, which also fits the holiday theme.
So, have you come up with an idea for Valentine’s Day?
Only 2 weeks and a half left, better hurry up because this occasion is definitely the biggest event that you need to focus on in February.