[Agency Case Study] How Liverpool FC Thailand Scales Custom Merch with Teeinblue and Tapita

As Liverpool FC expanded into the Thailand market, the club aimed to build a localized online store and offer customized products for its growing fan base in the region.

To achieve this, Liverpool FC Thailand partnered with Tapita - Best Shopify SEO agency to build a high-performance, brand-aligned Shopify storefront. Recognizing the club’s goal of offering personalized merchandise, Tapita worked with Teeinblue to power product customization. Teeinblue enables scalable personalization through real-time live previews, flexible customization options, and transparent add-on pricing.

By combining Teeinblue’s advanced product personalization capabilities with Tapita’s strength in website development, Liverpool FC Thailand can deliver a seamless end-to-end experience. The result is a polished storefront and a powerful product customization section that brings fans closer to the club through truly personalized products. Now, let’s dive into how Teeinblue and Tapita bring this experience to Liverpool FC Thailand.

Strategic Partnership Excellence with Tapita

Delivering an experience worthy of Liverpool FC Thailand required more than simple integration; it demanded a true partnership. Teeinblue and Tapita worked in parallel sprints and operated as a single, extended team throughout the project.

At the start of each sprint, both teams clearly defined buyer flows, branding constraints, and technical specifications. We shared and reviewed progress daily, identified potential conflicts early, and ensured full compatibility across systems. This close alignment enabled smooth personalization journeys without technical friction or brand compromise.

By investing extra effort into synchronized development and attention to detail, Teeinblue and Tapita built unique, custom features tailored specifically to Liverpool FC Thailand. As a result, the brand gains a powerful personalization foundation that supports future growth and delivers an intuitive, premium experience for fans worldwide.

Teeinblue and Tapita collabrated to build customized merch store for Liverpool FC Thailand

Enhanced Input Experience that Transforms Fan Personalization

Teeinblue revolutionized jersey customization with an intuitive text box input system. Fans can enter names and numbers effortlessly, then watch their personalized vision appear instantly. Each jersey looks authentic and reflects the supporter’s unique style, creating that spine-tingling moment when a fan first sees their name on a hero’s shirt.

Teeinblue enhanced the input experience to power text personalization for fans

Authentic Liverpool-Branded Typography that Captures Club Heritage

Nothing says "Liverpool FC" like its iconic typography. Teeinblue ensured fans experience that Premier League authenticity with Liverpool’s official fonts and original letterpress colors. When Liverpool supporters type their names, they receive more than a jersey. They receive a piece of Anfield history. The system preserves Liverpool’s legendary look and feel, making every product echo the club’s timeless aesthetic.

Customize names and numbers with Liverpool branded fonts with Teeinblue

Smart Pricing Structure with Add-On Charges

Teeinblue created a transparent pricing system that removes guesswork. Each additional letter or number comes with clear, upfront costs. Intelligent default add-on selections provide the perfect starting point while allowing adjustments. Supporters face no surprises, only pure excitement for their upcoming custom Liverpool gear.

Teeinblue offers a transparent pricing structure with add-on charges

Precision Control for Perfect Stock Management

To manage inventory complexity, Teeinblue implemented a precise character limit system. Popular letters and numbers remain available, avoiding unexpected shortages. This breakthrough aligns with Liverpool’s strict quality standards, ensuring every order remains smooth, reliable, and worthy of the club’s reputation.

Localized Personalization that Speaks Every Fan's Language

Teeinblue transformed the experience for Thai fans with a complete localized personalization. Step-by-step form flows guide each personalization choice with clarity and confidence. In addition, pre-selected options reduce confusion while allowing full creative freedom. The entire product page adapts to Thai language and culture, making every supporter feel truly understood.

Results at a Glance

In just two months, Teeinblue and Tapita helped Liverpool FC Thailand successfully launch its localized e-commerce site and begin selling personalized merchandise to fans. The team delivered a fully functional storefront with product customization, allowing supporters to personalize jerseys and products easily.

The impact was immediate. August - the first month of Liverpool’s personalized product sales, recorded 178 customization orders, generating approximately $31.7K in revenue. This rapid rollout enabled Liverpool FC Thailand to enter the Thai market with a scalable personalization setup, maintain strict brand standards, and create an engaging shopping experience that helps fans feel more connected to the club.