20 Best Websites to Sell Custom Products (for Print-on-demand)

20 Best Websites to Sell Custom Products (for Print-on-demand)

best website to sell custom products online

Let’s explore and get the best website to sell custom products to connect with a vast customer base. You'll find the best match from industry giants like Shopify, Etsy, Amazon, and eBay to up-and-coming platforms such as Bonanza, Facebook Marketplace, and Sellfy. Additionally, the article will reveal the best print-on-demand sites to partner with. Therefore, you can access high-quality products to stay outstanding in the ever-growing world of customized merchandise. Here you go!

7 Best Websites to Sell Custom Products

Here are 20 top-rated choices to help you find the best website to sell custom products with the largest community. Follow each platform’s features and pricing plans to decide the matching one.


Shopify is a renowned and user-friendly platform for creating and managing your website to offer custom goods. With over 4.4 million sites (Shopify Statistics 2023, Demand Sage) utilizing this website for their operations, it has generated $79.5 billion in order value.


One of the remarkable advantages of Shopify is its ease of use, making it an ideal choice for beginners. Setting up your own website, blog, and SSL certificates becomes a seamless process with its intuitive interface.

It offers over 7000 apps, including product personalization tools, abandoned shopping cart recovery, and integration with social media sales channels to enhance your selling capabilities.

Moreover, it allows you to connect with most print-on-demand companies worldwide. Therefore, retailing personalized POD products is fast and more effective than ever.

best website to sell custom products Shopify
A custom product on a Shopify store (Teeinblue Demo Store)


Regarding pricing, Shopify's basic fee starts at $25 per month. This comprehensive package covers all the essential features to run your online store. The higher pricing, the cheaper the transaction fee and the more staff accounts.

It's worth noting that this platform does not charge any initial setup fee or hidden fees unless you opt for a payment gateway. You even can try it for 3 months for only $1 per month.

Suitable sellers

Whether you're a beginner or an established enterprise at product customization, Shopify is best for businesses of all sizes. Its beginner-friendly approach and exceptional customer service provide a solid foundation for launching and scaling your online business.

Additionally, it offers various customizable options through its wide range of apps, including a wholesale marketplace website like Handshake, allowing you to grow your custom print-on-demand business without limitation.


While Shopify is an open-source e-commerce platform, Etsy is an online marketplace website with nearly 6 million stores (till Q1 2023). It specializes in handmade offerings, art, collectibles, antiques, and even custom goods.


Etsy is famous for its user-friendly interface and a large number of active buyers. With 93.9 million (Q4 2022, Business of Apps), you gain access to a vast and active buyer network, increasing your chances of making sales. The platform also provides tools to help market your business, including a pop-up storefront and promotional features.

best site to sell custom products etsy
Your store is on Etsy’s domain


When selling on Etsy, there is a listing fee of $0.2 for each item. The listing remains active for four months or until the store generates the first order, whichever comes first. Once you make a sale, Etsy charges a transaction fee of 6.5% of the displayed price, along with a payment processing fee of at least 2.6% plus $0.1 (varying based on the merchants' bank location).

For merchants in Canada or the US, the transaction fees apply to the listed price, excluding sales tax. Additionally, if separate shipping fees are charged, Etsy takes 5% of the overall shipping charges.

Suitable sellers

The ease of use and access to a large buyer base make Etsy an attractive option for beginners. Additionally, Etsy offers an Etsy Plus plan, which provides additional tools, listing credits, and customization options for you to grow. Many merchants said this marketplace is quite expensive, so remember to involve all its fees before launching a store.

💡 You may concern: Etsy vs Shopify: Which is Better to Sell Personalized POD Products?


You can sell custom items on Amazon, a global e-commerce giant, one of the best websites for selling unique goods. Through stringent seller verification processes and strict measures against counterfeit products, this marketplace helps you build trust quickly and reach customers worldwide easily.


Through Amazon Custom, shoppers can easily customize assets by adding their own text, images, or logos or by selecting from a list of options you provide. To get started, you need to register and have the feature set applied to your Professional Sellers account. Once registered, you can enable your product listings for customization and configure the customization experiences using the listing tool within Seller Central.

best website to sell personalized products amazon
Amazon Custom for merchants offering tailor-made goods


Regarding pricing, Amazon offers a professional selling account, which requires a monthly fee of $39.99. Additionally, with the professional plan, you can qualify for best placement on product detail pages, ensuring increased visibility for your customized print-on-demand items.

Suitable sellers

Amazon is the ideal website for going global or any country with the largest market share, like the US, Canada, Germany, etc. The Professional plan is perfect for sellers who anticipate selling a significant volume of products and want access to advanced selling and advertising tools.


Established in 1995, eBay is one of the original and largest online selling platforms. It offers a wide range of wares and attracts a massive global audience, making it an advantageous platform for print-on-demand merchants.


eBay offers a "Personalize" feature, and you simply need to include the "Personalize" item-specific in your listings. Additionally, ensure that the "message to seller" option is enabled in your eBay account to facilitate communication with customers regarding their custom requirements.

best site to sell personalized products eBay
A custom-made item example on eBay


eBay charges retailers with listing fees and a final value fee. The listing fee is non-refundable and may vary depending on the category and listing options. The final value fee is a percentage (typically 13% to 15%) of the total sale price, including shipping costs.

Suitable sellers

Beginners and enterprises can benefit from eBay's extensive buyer network and easy setup process. However, it is impossible to help you create custom items with multiple design options and live previews.

💡 You may concern: 15 Custom-made Product Examples That Sell the Most


Bonanza is a rapidly growing online website with over 50,000 sellers and 35 million items available. It is a new star in the e-commerce world with exceptional customer service. Bonanza emerged as the top choice among merchants for Customer Service and Communication in both 2020 and 2021 (EcommerceBytes).


This website provides you a choice to “Enable Item Personalization” with text customization for business cards, trophies, or engraved jewelry. Like eBay, advanced personalization choices for artwork or conditional logic are unavailable.

best platform to sell custom products bonanza
Bonanza’s feature support product customization


Bonanza seems to be the most seller-friendly platform. It does not charge any listing fees or monthly fees. Instead, it only gets a $0.25 transaction fee on all sales plus 3.5% of the final offer value when you successfully sell an item through the website.

Suitable sellers

If eBay’s fees matter, trying Bonanza is a good idea. By selling custom products on this website, you can test the market with less significant financial risks.

Facebook Marketplace

Released in 2016, Facebook Marketplace is a free platform for communities to buy and sell custom items online. It has now expanded to support e-commerce merchants, offering integration with platforms like Shopify.


Facebook Marketplace allows merchants to list and sell a wide range of new or preowned items, including custom items. Sellers can create listings, provide detailed descriptions, and reach a large audience through Facebook's robust algorithm. Customizable options for instant changes are not available.

free marketplace to sell custom products
You may need to run Facebook ads to promote yours


There are no listing fees to sell on this place, making it a cost-effective platform for merchants. However, you have to follow specific requirements and guidelines for the community.

Suitable sellers

It is particularly advantageous for sellers targeting local communities. You can tap into a large community of eager buyers among 80 million registered users by launching Facebook advertisement campaigns.


Smaller than Shopify, Sellfy is also a complete e-commerce platform that allows you to build your own online store to sell personalized print-on-demand goods in minutes.


With Sellfy, you can design your storefront, add POD products, set pricing, and start selling. When a customer places an order, Sellfy handles fulfillment, including printing, shipping, and charging you for the base item cost, taxes, and shipping.

It supports various print-on-demand product categories, such as clothing, bags, stickers, mugs, and phone cases in different colors and sizes. You can even add custom labels, embroidery, graphics, and text to clothing items.

top website to sell custom products sellfy
Sellfy is a new choice for POD merchants


Sellfy offers different pricing plans starting from $19 monthly, with no transaction fees. Additionally, the platform provides a 30-day money-back guarantee for your satisfaction.

Suitable sellers

Sellfy suits creators and businesses who want complete control over their POD store. It is a scalable solution that can accommodate beginners as well as established enterprises. However, it's important to note that Sellfy has no existing audience, so you'll need to drive traffic to your store yourself.

Bonus: In addition to the above most popular websites, you can consider other choices, including

  • Ruby Lane: a perfect website to sell customized vintage and antiques.
  • Chairish: a great place to sell unique, high-quality furniture and home decor.
  • Swappa: a website specializing in tech gadgets.
  • Craigslist: a higher-risk selling website that can help to sell locally.
  • Nextdoor: a community-based website with no listing or membership fees.

13 Best Print-on-demand Sites to Partner and Sell Custom Products

When selling custom print-on-demand products, partnering with a POD partner is essential to help you save time and effort. Here are the best 15 websites that empower you to sell global audience with competitive pricing, high-quality stocks, and seamless production and fulfillment services.

  • merchOne: (previously known as Picanova) a print-on-demand industry leader with over 17 years of experience. You can access a wide range of supreme customizable items, including wall art prints, mugs, puzzles, and more.
  • Dreamship: the best site for sustainable businesses. It focuses on reducing merchants' workload and providing diverse assets, including t-shirts, hoodies, mugs, and tech accessories.
  • Printify: a world-leading POD supplier that offers a fast, simple, and risk-free service. With over 100 print providers in 12 countries, they provide extensive customization options and a global network for selling eco-friendly items.
  • ShineOn: a go-to print-on-demand website for merchants looking for premium and high-profit gifts like jewelry and watches. With their high-quality production and detailed analytics, ShineOn enables you to sell exceptional jewelry pieces effortlessly.
  • Printful: a partner with the ability to fulfill over 1 million orders each month and produce within 2-5 business days. Covering 160+ high-quality product categories of life, Printful allows sellers to reach new markets and expand their business globally.
  • Gelato: an ideal choice for selling sustainable custom commodities with a high-profit margin. Their top-notch 130+ print partners in 32 countries provide the best-personalized items.
  • CustomCat: a POD website offering over 550 ready-to-custom products and 3-day production. As a global company, they also provide a wide product range, especially t-shirts, sweatpants, and pet items.
  • Shirtee.Cloud: the best choice for merchants who offer custom organic t-shirts, caps, sweatshirts, doormats, phone cases, etc., in Germany and the EU. It offers a website and app to manage and keep track of orders and inventory.
Best print-on-demand sites to sell custom products

These are global POD services with the highest quality

If you are finding a website that specializes in a top trending niche, these ideas may help:

FAQs on Best Site to Sell Custom Products

Here are some frequently asked questions to help you navigate the world of print-on-demand personalization and find the perfect website.

1 – What is the best platform to offer customized products for beginners?

For beginners planning to offer customized goods, Shopify is a top-rated choice. Its user-friendly interface, extensive print-on-demand app, and global network help your business grow fast and sustainably.

2 – What are the best-known online sites to sell personalized clothes?

Some of the best-known online sites to sell personalized clothes include Shopify and Etsy. Besides, Printful, CustomCat, and Printify are the best POD services, with a wide range of custom clothing options, user-friendly interfaces, and reliable fulfillment services.

3 – Where can you sell your custom-made products online for free?

One platform where you can offer your custom-made goods online for free is Facebook Marketplace. It allows you to create listings and reach potential customers in your local area without additional fees.

what is the best site to sell custom products
Merchants rates Shopify as the most user-friendly platform for starting and growing online businesses

Sell Personalized Products on Shopify With Teeinblue Product Personalizer

With Teeinblue Product Personalizer, the leading product configurator on Shopify, you can enhance the customization experience for your customers, making it easier to create and sell personalized items. Check out the video below to see Teeinblue Product Personalizer in action:

With Shopify, Etsy, Amazon, eBay, Bonanza, Facebook Marketplace, and Sellfy, you can turn creative ideas into profitable ventures. Among a variety of ideas, which do you choose for the best website to sell custom products? Don’t forget to connect with POD sites like Printify, Dreamship, Printful, etc., to reduce risk and effort. And with Teeinblue Product Personalizer on Shopify, you can utilize their convenience, flexibility, and global reach. Join Teeinblue Global Community to get valuable insights into the personalized product market!


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