15 Custom-made Products Examples for Online Merchants

15 Custom-made Products Examples for Online Merchants

custom made products examples

In today's consumer-driven world, selling personalized products has become a captivating trend. In this article, let’s delve into a diverse array of custom-made products examples that are currently making waves in the market. From clothing and fashion accessories to jewelry, tech accessories, pet accessories, and homeware, the most exciting examples of customized creations will inspire you. Get ready now!

Custom-made Products Meaning

To better comprehend the examples of custom-made products in the article, it’s necessary to have unanimity about the definition. A custom-made or personalized product is a unique and one-of-a-kind item for a particular customer. It differs from mass-produced goods available "off the rack" or "off the peg."

custom made products meaning

A made-to-order product is unique

Embracing product customization allows online businesses, especially print-on-demand stores, to grow fast and effectively. It helps to:

  • Increase sales and profit margin: Custom products have high demand. Besides, customers are also willing to pay more, making higher ROI.
  • Create competitive advantage: Offering unique artwork and superior customer service sets your store apart.
  • Get better customer insights: Through tools like CRM and data analytics, you can gain valuable insights to offer products matching customer needs.
  • Enhance customer loyalty: Allowing purchasers to create their designs helps to build brand identity, fosters loyalty, and generates repeat purchases.

💡 You may concern: Are Personalized Vs Customized Products the Same?

15 Custom-Made Products Examples

Which print-on-demand niche are you planning to offer? No matter what it is, you can find relevant examples of custom-made products here.

Custom-made Clothing Examples

When it comes to selling personalized clothing, here are the best-selling items:

  • T-shirts and Tank Tops
  • Hoodies and Sweatshirts
  • Jackets
  • Socks
  • Leggings
  • All-over Print
  • Swimwear

Let’s discover how a brand personalizes these products and gain success.

Ralph Lauren

This is an example of how to leverage customization while preserving brand aesthetics. With the "Stitch It" experience, customers can personalize their polo shirts with tasteful and exclusive options for the brand’s logo, design, style, etc. Buyers can even embroider their names on their polo shirts.

Custom-made polo shirt example
A personalized polo

Franklin Sports

By offering near-infinite color combinations and a wide range of style options, this brand empowers purchasers to create a unique set of gloves. Their customer can even personalize text, monograms, and logo piping color. It showcases Franklin's commitment to giving purchasers maximum control over the tailoring process.

Custom-made sportswear example
Customization brings high-end feelings


By focusing on the sportswear niche, Oakley aligns individualization with a winning mindset, attracting shoppers who associate with that vibe. This brand also offers extensive customization options for sunglasses, allowing customers to personalize every element, including lens shape, type, color, and even tailor-made etchings.

tailored sunglasses example
Custom sunglasses example

Custom Fashion Accessories Examples

Shoes, bags, headwear, and scarves are the perfect blend of personalization and fashion-forward flair. Explore how brands personalize these products to gain a competitive edge and captivate their target audience.

Louis Vuitton

This brand exemplifies how luxury brands sell experiences, not just products. By curating a collection focused on custom-made bags, they elevate the shopping process and position personalization as a luxurious touch. Purchasers can pick their favorite color, initial, size, texture, and more to get a one-of-a-kind luxury item.

custom bag examples
Louis Vuitton creates the most luxurious experience for online shopping


The “Nike by You” program offers customizable shoes, enabling customers to personalize an artwork with colors, images, and templates. They incorporate a 3D look on their preview to deliver a realistic personalization experience to buyers. This customer-friendly approach has not only boosted Nike's sales but also earned them recognition for innovation in the shoe industry.

example of custom made shoes
Nike custom-made shoes

Sergio Rossi

Besides the ability to customize textures, colors, and sizes and even add personalized initials, Sergio Rossi also offers a realistic 3D preview of their high-end sandals. It has contributed significantly to solidifying this Italian luxury brand’s position in the luxury market.

example of personalized products
Sergio Rossi's online store

Unique Homeware and Decor Typical Cases

If you are going to sell bespoke home decor items, walk around some stores that offer multiple products with diverse design styles to get inspiration. Pay attention to find examples of:

  • Mats
  • Mugs and Tumblers
  • Canvas and Poster
  • Sleep Products

Here are three stores with awesome revenue. Check them out!


Despite being a new player, they successfully tapped into the print-on-demand market by offering one-of-a-kind mugs. Using the Teeinblue Product Personalizer app, they streamlined their workflow and optimized the customer experience. Their focus on excellent customer service, genuine engagement, and sharing touching stories behind each sale has garnered positive reviews and loyalty from customers.

tailor-made product examples of the mug
Giftymize’s customizable mugs


Gossby’s custom-made canvas prints are famous as they allow shoppers to showcase their favorite memories and celebrate special occasions with sentimentality. They can choose from a range of options for names, quotes, and backgrounds. Moreover, with an easy and user-friendly modification process, Gossby brings an extraordinary shopping experience for buyers.

personalized canvas prints example
Gossby provides very creative designs


Tochta distinguishes itself in the mattress industry by giving buyers the right to choose the sizes, shapes, and types that best suit their needs. This customized approach has resonated with 2 million shoppers, highlighting the brand's success in providing a unique and creative mattress-building experience.

custom made homeware product examples
Custom material and size for a mattress

Custom-made Tech Accessories Examples

To catch the trend of the tech market, the most successful personalized print-on-demand stores are focusing on these products:

  • Phone case
  • Laptop skin
  • Power bank
  • Headphones and phone holders

Let’s discover how Dodo Cases and Skinit personalize their tech products.

Dodo Cases

Their store stands out by offering handcrafted leather phone cases with multiple customization choices that have been a critical driver of their million-dollar revenue. By helping consumers to send in their own designs and create personalized leather covers, they have successfully differentiated themselves in the market and attracted a loyal customer base over seven years.

Custom-made phone case example
A personalized phone case product for customizing online


Skinit lets customers have their favorite images on most tech products like phone cases, laptops, keyboards, tablets, etc. This is a typical example of photo personalization. On their website, buyers can add their photos in many ways, including uploading from the computer, importing from Facebook, Instagram, or an image URL.

upload photo personalization example

4 ways to add a photo on the Skinit site

💡 You may concern: 9 Steps to Make and Sell Custom Phone Cases Online

Tailor-made Jewelry Brands

From a brand perspective, offering customization options can create a more interactive shopping experience, fostering a stronger customer connection. On marketplaces like Amazon and Etsy, you can easily find a lot of custom-made jewelry brands offering custom-made rings, necklaces, and bracelets with multiple personalization options, such as

  • Birthstone options
  • Engraved initials
  • Coordinate design
  • Upload photo
  • Handwriting design
  • Zodiac symbols
Tailor-made jewelry case study
An engraved custom-made necklace

Customized Pet Accessories Examples

You can personalize most pet products like beds, bandanas, tank tops, coats, bowls, collars, blankets, etc. Susan Lanci is one of the most famous case studies for selling custom-made pet accessories. The store offers many products and design styles, making it a one-stop shop.

Tips: Instead of separating each design into a URL like Susan Lanci, you can offer multiple variants and textures on just one product page by using Teeinblue POD. This can enhance the customer buying experience and stay longer in your store.

customized pet accessories examples
Susan Lanci online store for pet accessories

Typical Cases for Other Top Trending Personalized Items

Did you find your idea among the above custom-made products examples? Here are more case studies for personalized planners, automotive, and product packages.

Blue Sky

Blue Sky has achieved the top position in the planner market in the USA by offering exclusive premium and custom-made planners. With the ability to upload custom cover images, choose from a gallery, and customize various design elements such as name frame style, color, fonts, interior color, and format, customers have complete freedom to design their ideal planners. This customization feature has resulted in a significant 20% increase in sales for them.

an example of made to order planner
A Blue Sky’s made-to-order planner


Nissan made significant strides in offering variant and design options, including engine models, interior and exterior vehicle colors, and more. The focus on connectivity, accessories, and personalization has highlighted Nissan's commitment to meeting customer preferences and attracting more audiences.


The "Share the Coke Campaign" created an engaging experience for consumers by incorporating common first names on their bottles. This campaign not only increased sales but also enhanced the brand's visibility and value. By setting a benchmark in product individualization, Coca-Cola demonstrated the power of personalization in connecting with customers and generating positive business outcomes.

product package customization case study
Coca-cola package with customer name

Sell Unique Personalized Products With Teeinblue Product Personalizer

The Teeinblue demo store is a perfect example of how businesses can leverage the power of personalization to create unique and engaging products. The store showcases multiple customizable items, such as mugs, jewelry, canvas art, t-shirts, etc.

personalized products created by Teeinblue Product Personalizer

A personalized mug with clipart and text personalization

Teeinblue POD Customizer – the best Shopify product configurator is behind its endless options and easy-to-customize ability. The app offers an end-to-end solution for Shopify print-on-demand merchants, from creating customized products to fulfilling them.

  • Easy integration: Seamlessly integrates with Shopify, providing a user-friendly experience for both technical and non-technical users.
  • Various customization options: Allows customers to choose clipart, modify names or quotes, pick a location, select variants, and more.
  • Powerful design studio: Offers an intuitive and interactive design experience similar to professional design software.
  • Live preview: Enables shoppers to see a real-time preview of their customized product.
  • Order management: Provides powerful tools for managing and generating order designs, streamlining the fulfillment process.
  • Responsive and fast: Ensures a smooth and seamless shopping experience with optimized features that don't compromise website loading speed.

This video will demonstrate how the app works and how to create customizable products in Shopify. Check it out now!

In conclusion, product personalization and customization have become powerful ways for businesses to connect with customers on a deeper level and drive sales. The custom-made products examples discussed, like Skinit, Susan Lanci, Giftymize, Gossby, Blue Sky, Nissan, and Coca-Cola, showcase the success of customization across various industries and platforms. With tools like Teeinblue Product Personalizer, businesses can easily offer personalized products and create unique experiences. Get ready to rock your revenue with tailor-made items now!


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