How to Sell Personalized Jewelry Online: 6 Steps to Success
Offering personalized jewelry pieces such as necklaces, bracelets, and earrings is the best way to enter the vast and competitive jewelry market. For an entrepreneur, the expert advice about how to sell personalized jewelry online below will give you a solid base to start successfully. Here you go!
How to Sell Personalized Jewelry Successfully?
In recent years, the demand from consumers to have a collection of personalized necklaces, bracelets, and earrings has been growing incredibly. The forecast shows the CAGR may reach 8.2% in 2023 - 2023 (Global Personalized Jewelry Market Research Report 2022).
How do you start a jewelry line with no experience to tap into this growing demand? Follow the straightforward guideline here!
Start Selling with a Jewelry Product
When it comes to selling personalized jewelry, the ideas are endless. You can personalize almost any type of jewelry, including necklaces, bracelets, rings, earrings, and even anklets.
A beginner should start with a product that is easy to personalize yet still has a high demand. Here are three best recommendations from Teeinblue Product Personalizer:
- Top 1: Personalized necklaces
- Top 2: Personalized bracelets
- Top 3: Personalized rings
Personalized necklaces are best-selling items
Tips: Don’t forget your target audience when choosing, designing, and selling personalized jewelry.
For example, if you're targeting the bridal market, it’s better to focus on customized wedding jewelry. Bridal necklaces, bridesmaid bracelets, or even engagement rings are great. Alternatively, personalized birthstone jewelry or name necklaces will be better if you're targeting the mom market.
Understand the Jewelry Personalization
The material plays a significant role in the final personalized jewelry’s overall appeal and durability. It's essential to carefully consider the materials and engravings you will incorporate into designs.
While you can personalize almost any jewelry material, some materials are easier to work with and lend themselves better to customization. Save the best ideas for a personalized jewelry business:
- Sterling Silver: Sterling silver is affordability, durability, and versatility. It can be easily engraved, stamped, or molded into various shapes and designs.
- Gold: Gold is more expensive but more luxurious and elegant than other materials. It is also easy to engrave, custom stamp, add gemstones or birthstones, make custom frames to add photos, etc.
- Stainless Steel: Stainless steel is a durable and affordable daily-use material. Customizing it with engraving or laser etching can give an eye-catching and high-fashion look.
Create a Personalized Design
A personalized design can make a piece of jewelry unique and special, creating an emotional connection between the wearer and the piece. When designing, it's important to consider the customer's preferences and incorporate significant elements.
Consider utilizing the personalized print-on-demand method to create personalized designs for your jewelry products. It allows on-demand customization and printing of your designs and streamlines production.
An example of personalized print-on-demand necklaces to sell online (Source: Demo store of Teeinblue Product Personalizer)
Price Custom Jewelry
The price is an important factor when selling personalized jewelry online. Ensure your retail price is competitive but reflects the materials' quality and personalized effort.
When pricing personalized jewelry, you should notice the following:
- Cost of materials, labor, and any customization fees.
- The target audience’s budget for personalized jewelry.
- Marketing costs, taxes, platform, payment gateway charges, etc.
- The competitors' price
Discover all the costs and learn how to price personalized print-on-demand products with Teeinblue Product Personalizer.
Set up Jewelry Product Page
This is the most critical stage while learning how to sell personalized jewelry online successfully. There are four main steps to setting up an engaging product page.
Step 1: Upload engaging jewelry pictures
Consumers are more impressed with a product with high-quality and beautiful pictures. To choose an engaging image for custom products, you can follow these criteria:
- High-quality: All details are clear to show the jewelry from multiple angles.
- Realistic: It gives customers an idea of what the jewelry would look like on them.
- Brand-consistent: It helps to build a strong brand identity, establish trust with customers, and create a sense of professionalism.
Choose the photo that helps customers imagine how they look when wearing your piece
You can design yourself or find these images in a lot of places, such as:
- Free sites: Freepik, PNGtree, Pinterest, Unsplash, etc.
- Paid sources: Shutterstock, professional studios, Behance, etc.
- Private label jewelry suppliers: Free mockups and images are often available when you use their products to sell.
Step 2: Add multiple jewelry variants
The more jewelry variants, the more sales you can get. The most successful personalized jewelry stores often include a lot of variants for customers to choose from:
- Different colors
- Multiple materials
- Abundant dimensions and sizes
Step 3: Write an engaging jewelry description
A well-written jewelry description can make all the difference in converting potential customers into paying customers. Here is the simplest way to write a winning product description:
- Start by providing a brief of the jewelry, including the materials used and any customization options.
- Highlight the unique qualities of the personalized jewelry, such as the design or any special symbolism or meaning.
- Highlight the features and benefits of your jewelry item and entice potential customers to purchase.
- Use descriptive language and imagery to paint a picture of what it would be like to wear the jewelry.
- Consider adding customer reviews or testimonials to increase trust.
You can write yourself with the support of AI technology
Step 4: Publish personalized jewelry to sell
To start a successful and profitable online store selling personalized jewelry, it is important to preview several key elements:
- Well-executed product images that showcase your jewelry in an attractive and professional manner
- Personalized options that are user-friendly and engaging
- Clear pricing and shipping information that is easily accessible
- Product keywords, title, and description for search engine optimization
- A user-friendly interface to navigate customers and make it easy to purchase
By prioritizing these elements, you can create a seamless and enjoyable shopping experience, increasing sales and customer satisfaction.
Market Personalized Jewelry
Once you have established your personalized jewelry product line, it’s time to promote it and drive sales. There are multiple ways to market your customized jewelry items. The key to success is to understand your customer and products.
What is the Best Way to Sell Customized Jewelry Online?
Selling customized jewelry online using print-on-demand is the best and most popular way. Compared with producing and fulfilling custom jewelry, using a print-on-demand fulfillment service is much more low-risk, scalable, time-saving, cost-effective, and easy to personalize.
Print-on-demand allows you to create customized designs for jewelry products and sell them under your brand (Image: ShineOn)
Fulfillment services take care of the entire production and shipping process, saving you significant time, money, and effort. The top-rated jewelry fulfillment companies to sell personalized jewelry online are:
- ShineOn: It is a fulfillment company that specializes in personalized jewelry. They offer a variety of high-quality jewelry products and allow you to create your own designs to print and engrave on.
- Printify: It is also the top fulfillment provider worldwide. This company offers oval necklaces, jewelry boxes, and pet tags in their catalog.
- Interestprint: It is a reputation print-on-demand fulfillment company that offers dozens of customizable necklaces with multiple materials and personalization options.
Multiple online platforms can support you in creating websites to sell jewelry online. Worthy has a simple consignment process. eBay requires low fees. WP Diamonds is best for high-end jewelry. Etsy is an idea for the startup. And Shopify is the best place for you to sell personalized jewelry.
💡 You may concern: Etsy or Shopify: Which is the Best to Sell Personalized Jewelry Online?
How to Design and Sell Personalized Jewelry on Shopify?
Here are the main steps to start selling personalized jewelry on Shopify:
- Create an online store: Shopify allows you to create a store with your own domain.
- Use product customization software: It also suggests many apps in the Shopify app store for you to design products and add personalization options.
- Follow the six steps about how to sell personalized jewelry in the first section and head to success.
How your jewelry store looks after creating a website on Shopify and using a product personalizer
Among many choices, Teeinblue Product Personalizer stands outstanding with the highest rate from customers. Not only does the app give great support for users, but it also offers impressive features to personalize jewelry:
Design artwork and add personalization options for text, images, maps, and star maps to enable customers to select at your online store.
- Directly import private label jewelry from 9+ Teeinblue integrated fulfillment partners or any provider.
- Combine design and white-label product into a Shopify product to sell
- Send orders to fulfill quickly right in the app using API or CSV file.
- Manage all orders and track the fulfillment status on one page.
In conclusion, you can sell custom jewelry pieces that resonate with your customers with the right products, materials, and designs. Besides, paying attention to product images, descriptions, prices, and marketing strategies is essential. If you have any questions about how to sell personalized jewelry or need further discussion, don’t hesitate to leave comments or join our Teeinblue Facebook Community!