Ultimate Father's Day Selling Guide for Print-On-Demand 2022
Father's Day is a terrific opportunity to offer items to a specific market. Sons and daughters buy millions of Father's Day present online to show their dads how much they're loved and cherished.
We've put together a list of the top-selling print-on-demand items, as well as some design ideas and marketing advice for print-on-demand stores. Let’s get rolling!
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Father’s Day Market Insight
In the 2021 study conducted by the National Retail Federation, it was revealed that Father's Day spending is expected to reach $20.1 billion. Despite the numorous impact of pandemic, people will still be appreciating and celebrating their fathers. In fact, the NRF study revealed that:
75 percent of them have a plan to celebrate Father’s Day
58 percent say they are likely to celebrate it virtually.
In 2022, consumers plan to spend an average of $171.79 to honor their fathers and other important men in their lives, nearly mirroring last year’s expected average spending of $174.10.
The most important factors influencing Father’s Day purchases are “finding a gift that is unique or different” (44%) and “finding a gift that creates a special memory” (37%).
Top gift this years includes cloths, gift cards, and electronic devices.
Print-on-demand sellers can make some easy sales by targeting the huge market of people purchasing items for Father’s Day, especially people who are looking for unique personalized gifts
The most popular Father’s Day gifts
Let’s begin to look at the most popular Father’s Day gifts that are bought online. These products are successful because they are inexpensive, long-lasting, and can have a meaningful impact:
Personalized T-shirts are always around. From utilizing clever slogans, and funny puns to inherently “dad” designs, these tees will always be a staple when it comes to gifts for fathers.
Similar to Mother’s Day, a great concept that seems to be fast-growing in popularity among online shoppers is the Dad & Baby combo of tees and baby bodysuits. This appeal is irresistible to young dads who have just become dads
Sellers can also make the most out of this trend and broaden their product range by going with family t-shirts, couple t-shirts for husband and wife,…
Any father's day gift list should include this sweatshirt. It's a no-brainer that it is bound to be worn and cherished by fathers, with a huge design area to fit your creative designs, pictures, or distinctive taglines. Its softness and low-key adaptability make it a versatile choice for any man's wardrobe.
A must-have item for any father. Basically, fathers don't have any purses or trinkets; their one real passion is pragmatism, which the twill hat possesses in abundance.
This hat is a problem-solver. You put it on, it covers your hair, it goes well with everything, and you can wear it anywhere from the grocery store to the Super Bowl. Sellers can find this hat from Printfy and make a custom-designed piece of apparel with an embroidered pattern that feels fantastic to the touch.
The mug is one of the most popular Father's Day gifts, and dads simply adore theirs.
This mug may be customized with all-over print designs, whether it's for their morning pick-me-up or their nightcap. When things are hazy in the morning, the comfy C handle provides for amazing sipping finesse, while the cup itself can contain dad's favorite beverage.
There’s a category of fathers that simply go bonkers over all-things-gadgets. If your goal is to appeal to the techie side of dads, then these gifts are the way to go:
Wireless phone charger
Personalized mouse pad
Art prints come in a huge range of shapes, sizes, and designs to suit any taste. They're ideal for all kinds of artwork, whether it's a quote from Dad's favorite TV series, landscapes of their favorite location, or a big daily reminder of how much they're loved.
Ideas for your Father’s Day design
There are a lot of sources where you can find dozen of adorable and creative images that you can add to your Father’s Day designs. But if you need some help coming up with a design, consider the following ideas:
- Father and children bonding: To accommodate all customers, be sure to keep your merchandise diverse!
- Stereotypically masculine items: Although it’s 2022 and gender norms are becoming less of a thing, there are a lot of people that like to be reminded of their manliness so feel free to capitalize on that.
Sub-niche for fathers
- Single fathers
- Teen fathers
- Army dads
- Hard-working Dads
- Sentimental Dads
- New dads, and more.
Personalize your design
During the celebration of special days, customers will pay more attention to the product especially when it is purchased as a gift. The personalized designs will then make your customers feel special and reflect your brand positively on their minds rather than conventional designs.
Product Personalization is not just about adding a name to the product. The seller can create different ideas to impress customers.
Besides, the basic option like adding personalized text or uploading images, sellers should spend a good amount of time preparing the other form of personalizing such as:
Choose personalized clipart images
Clipart images can make your products more personalized. There are unlimited clipart combinations, for example, skin color, hair, outfit, pet breeds,…
Single map personalization
Using data from Google Map or Mapbox, your customer can search a location directly on your product page and preview the change right on the product page.
Even though personalized items are popular all year round, they’re perfect for special events and holidays like Father’s Day.
>> See more personalized product ideas
Marketing Tips for Father’s Day Print-on-Demand Products
Firstly, in order to bring your products to life and make checkout easier for customers, there are some simple ways to improve your visual merchandising:
Get immediate attention.
Decorate your homepage with Father’s Day theme, and add a bright advertising banner to the top of your website; something like "Sustainable Shopping for Father's Day 2021" can be very effective. Once customers load your website, they'll know you're ready for Father's Day and are more likely to trust your brand for the best gift possible.
Create Father’s Day Collection
Place the "Father's Day Collection" in the navigation bar by marking your product as "Father's Day" and then filtering new selections by that keyword in the navigation bar.
Showcase similar items on your product page, such as B. By showing mugs on your t-shirt page. Cross-selling is one of the best ways to increase your average order value, and two gifts are better than one!
Always remember that the less work your customer has to do to find your products, the more likely they are to buy something.
Popups that create urgency
If your Shopify store visitors want to learn more about your Father's Day deals, limited offer, or special Father's Day deals, that should spark that interest.
The best way to do this without breaking the user experience is to use website popups. You can use different types of popups that can be tailored to the needs of your online store or to the specifics of your offers or seasons:
Popups offer coupons to join the email list
Hold a social media contest and giveaway
The great thing about social media contests and giveaway is that rewards don't have to be expensive; you can give away things like discount coupons or little cash prizes. This can be a great way to keep your customers engaged and increase brand awareness with user-generated content.
Do some SEO
When Father’s Day approaches, you can generally expect to see an increase in traffic to your website. This is a good opportunity to generate sales by using keywords in your blog posts and ranking them on Google's first page.
You can use tools like Google keyword planner and SEMRUSH to do your keyword research. The keywords like “Unique gifts for dad", "Personalised fathers day gifts", or "Father's Day gifts from daughter" are just too popular (100k-1M search/month) and competitive to rank.
Try these low competitive and less general terms like:
"Father's Day prints"
"Cat dad mugs"
"Hiking gifts for dad"
"Beer gifts for dad"
Remember to include those keys in your product title, product description, image alt tag, and URLs.
What to do next?
That's it! Now you can make use of these tips on your print-on-demand store for Father's Day! Many small online businesses are successfully selling their products as Father's Day gifts. In June alone, over 1 million people searched for "Father's Day gifts" on Google, so it pays to market your products this way.
If you are interested in selling personalization products or finding a tool to help you set up your personalization options, check out Teeinblue. We'll help you boost sales by offering the most powerful personalization on the storefront.