How To Capture Customers’ Attention Over Products On Your Shopify Store?
Your store requires a facelift. There is most likely something you could devote your time to make your Shopify shop incrementally more appealing.
It is critical to select appropriate techniques for your customer base while also within your budget and time constraints. Fortunately, you now have a wide range of tools and methods at your disposal to meet all of your requirements. With over 1.7 million Shopify businesses online, let's look at how you can stand out.
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But guess what? Forget about incremental improvements. I want you to save time and concentrate on the 20%, the smallest changes with the greatest impact. This post is solely intended to help improve the appeal of your store and further capture the attention of your current customers. The following suggestions will not directly improve sales or traffic, so read this piece with that in mind.
What does Marketing Mean?
The concept of attention marketing is that marketing is all about capturing and engaging your audience's attention. This is usually accomplished through non-intrusive means, such as social media. You'll concentrate on how to capture someone's limited attention with attention marketing.
Steve Jelley coined the term "attention marketing," which was popularised by Seth Godin, to describe a business model that focuses on capturing users' attention through non-invasive content rather than interrupting users' attention with something like a pop-up ad. Once you have your audience's attention, you can engage with them and persuade them to purchase your product or service when the opportunity arises.
Before introducing this concept, the marketing landscape looked very different at the dawn of social media. Brands typically market themselves on a large scale, using TV commercials, billboards, or radio spots. This means they couldn't target specific individuals and instead had to appeal to a larger audience.
Brands can now use social media to determine what interests customers and then market them individually. Finally, consider using attention marketing because you want your marketing assets to attract customers.
How Important is Getting Customers' Attention?
Your customers' attention span is not only short these days, but it's probably even shorter than you think.
A Microsoft study conducted several years ago discovered that the average human attention span is about eight seconds, down from twelve seconds in 2000.
And there's plenty of evidence to suggest that we've only become less attentive in the years since. Your potential customers are out there, scrolling through an endless stream of marketing messages from your competitors.
That means you only have a few seconds to capture their attention and hold it long enough to deliver your message. Otherwise, your target will move on without realizing they have passed up a potentially life-changing product or service.
However, attention marketing is not only important in the digital age. Learning how to do it correctly can mean the difference between a healthy bottom line supported by many loyal customers and marketing campaigns that fall flat.
Because if you don't succeed in capturing your customers' attention, you can be sure that one of your competitors will.
Tips for Capturing Customers' Attention on Shopify Store
Make Your Written Content Scannable
Although there will always be a need for intelligent, snappy, well-written web content, it is critical to design it with the modern consumer's limited attention span.
When you can make your point in a few words, avoid lengthy explanations. Allow visuals, pictures, charts, and graphics to speak for you whenever possible. To increase engagement, create interactive content.
Always divide web content into bite-sized chunks that allow readers to skim your piece for what they're looking for easily.
Use headings, subheadings, bolded fonts, and bulleted lists when and where it makes sense.
If your photography is subpar or even if it is already quite dazzlingly updated, photography is by far the best way to improve the look of your shop and attract additional attention. If you have the funds, you should replace all your images with modern photography.
You can improve lighting, use more interesting backgrounds, and add 5-7 photos per product to update product images. This is by no means an exhaustive list, and for more information on product photography, see The Power of Fascinating Photos: A Comprehensive Guide to Excellent Product Photography.
Admit the power of video
Although written web content and eye-catching photos have their place in world-class marketing, videos are red hot now and getting hotter by the day.
They also have a knack for capturing people's attention as they scroll through their various timelines, which is difficult to do these days. Once you've captured your audience's attention, keep it by making your videos short, sweet, compelling, and to the point.
When creating video content for social media, avoid the old-school hard-sell approach in favor of entertaining or informing.
Highlight Review Section
I strongly suggest using a review collection tool with a customizable review widget that meets your needs of capturing customer attention. Reviewbit collects reviews via WhatsApp and allows you to publish those reviews on the product's page as a widget with ratings, reviews, and photo/video reviews will be an awesome strategy.
Every collected review can be automatically published. So you don't have to worry about finding time to publish each review. You can also customize the review widget to match your theme because it is completely customizable. This app allows businesses to collect customer reviews via WhatsApp and publish them on product pages, with a higher conversion rate than email.
Tell Your Brand Story
Another effective method for capturing your users' attention is incorporating a story into your brand. Draw the customer in right away with a story. This can be a personal, business, or fan fiction story (great for children's products – don't pretend the fiction story is real!).
We realize that attracting new customers is not easy. However, it will be much easier if you plan ahead of time and take small steps. Then you will notice that these promoting tips above will help you attract many new customers!
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